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Title : History Queensland issues 5 - 8
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Title : Architecture in Brisbane Volume 1
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Title : History Queensland Issue 5If you’ve managed to think about the marketing, your media planning will be easier. The essential elements of your media planning are:
Prepare a media release
The media release should contain the following:
- An image of the cover or the author or both
- The title, ISBN, ordering info, author’s name, Association or group details, contact details for author (or representative), an interesting angle, a description of the book, any other interesting details.
The angle
What is an amusing/interesting/worthwhile angle to tell the media? What would you like to read about your book in a paper or hear on the radio?
. . Develop a list of media/stations who may be interested.
Is this a local story…the local news or community TV or radio or print may be interested. How do you contact these? A very helpful guide is the Margaret Gee Media Guide which is found in most libraries. This provides contact details for media outlets and Associations.
. . Distribute the media release
Will you advertise?
Do you have a budget to advertise? If you do, ensure the cover image is clear, your message is precise and ordering or purchasing or promotional activity details are on the ad….maybe you’re holding a book launch in the park?
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Lastly, but importantly, be inventive…the media love it. Maybe you can come up with an idea that would promote your book. People have done strange things before.
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